Social Media

In a place like the Highlands, word-of-mouth has always been our most powerful tool. Social media is simply the modern version of that—a digital village square where you can share your story, showcase your work, and stay connected with customers both local and global.

At The Business Bothy, we help you navigate the world of Facebook, Instagram, and beyond without the stress. We don’t believe in “posting for the sake of it”; we focus on creating an authentic presence that reflects the true character of your Highland business.

Finding Your Voice

Social media should feel like a natural extension of your business, not a chore. We help you find the right platforms and the right tone to engage your audience.

• Facebook: Perfect for building local loyalty, sharing updates with the community, and reaching visitors through local groups.
• Instagram: The ideal “shop window” for visual businesses—from artisans and crafters to hotels and tour guides—showcasing the beauty of your work against our Highland backdrop.
• Content Strategy: We help you decide what to post, when to post, and how to tell your story in a way that resonates with your followers.

How We Help

Whether you are starting from scratch or looking to breathe new life into an existing account, we offer practical, face-to-face support:

• Account Setup & Branding: Ensuring your profiles look professional and consistent with your website and physical business.
• Content Creation: We can assist with photography, writing engaging captions, and creating “Reels” or stories that capture the atmosphere of your business.
• Community Management: Advice on how to respond to comments and messages, turning “likes” into loyal customers.
• Paid Social Advertising: If you want to reach a specific audience—such as people visiting Gairloch for the first time—we can manage targeted social media campaigns to boost your visibility.

The “Bothy” Approach

We understand that as a business owner, your time is your most valuable asset. Our goal isn’t to give you more work; it’s to give you a clear, manageable plan. We take the mystery out of “the algorithm” and focus on what actually matters: building a community that supports your business.

Rates & Packages

I believe in total transparency. You will always know exactly what you are paying upfront, with no surprise bills or long-term contracts you don’t need.

• Initial Consultation: £0
  • The coffee and the first hour’s chat are always on me. We can look at your current social media profiles (if you have them) and discuss your goals with zero obligation.
• Social Media Management: Starting from £100 per month
  • Flat-rate packages based on how often you want to post and how much content you need me to create. We agree on a fixed monthly rate based entirely on your business goals.
• Content Creation & Photography: £25 per hour
  • Ad-hoc support for when you just need a batch of high-quality photos taken, a specific campaign designed, or some help setting up your profiles from scratch.

Please Note: There are no rigid, long-term retainers here. You have total flexibility to scale your social media presence up for the busy summer season and dial it back during the winter months.

Ready to share your story?

A straightforward talk about making social media work for you, at your own pace.