The Business Bothy

SEO & GEO

Helping Your Customers Find the Way

In the vast digital landscape, it isn’t enough to just have a website—you need to be visible. Whether a local is looking for an “Electrician in Aultbea” or a traveller in a city hundreds of miles away is planning their dream trip to Gairloch, we make sure your business is the one that appears.

At The Business Bothy, we bridge the gap between traditional word-of-mouth and modern search technology. We ensure that when people look for your services—from near or far—they find you quickly and clearly.

bothy seperator 2

SEO: Putting You on the Map

Search Engine Optimisation (SEO) is the art of making sure Google knows exactly who you are, what you do, and where you are located.

In a top holiday destination like ours, we focus on a dual strategy:

  • The Local Market: Ensuring your neighbours find you first when they need a reliable local trade or service.
  • The Global Visitor: Capturing the “dreaming phase.” We optimise your site so it appears when visitors are at home planning their North Coast 500 route, looking for “best seafood in Wester Ross” or “dog-friendly stays near the Minch.”

We don’t try to rank you for the whole world; we focus on making you the top choice for the people standing right here in Wester Ross, and the people planning to be.

bothy seperator 2

GEO: The Next Frontier of Discovery

Generative Engine Optimisation (GEO) is a new but vital tool. Today, people don’t just “Google” things; they ask AI tools like ChatGPT or Gemini for advice: “Plan a three-day itinerary for Gairloch for a family who loves hiking.”

GEO is about ensuring these AI models have the right information to recommend your business as part of that plan. We help “feed” the digital ecosystem with high-quality, consistent information about your brand so that you become a trusted recommendation in the age of AI.

bothy seperator 2

Why Visibility Matters in the Highlands

  • Capture the Planning Season: Be the answer to the questions tourists ask months before they even set foot in the Highlands.
  • Stand Out on the NC500: Ensure that when a car-full of hungry travellers searches for “lunch near me,” your business is the one that stops them.
  • Beat the Big Agencies: Don’t let national booking sites or distant companies take the top spot. We help your authentic, local business compete with the big budgets.
bothy seperator 2

The “Bothy” Approach

We won’t overwhelm you with spreadsheets or “rank tracking” reports that take an hour to read. We focus on results: more clicks, more bookings, and more calls. We provide honest, straightforward updates on how your visibility is improving at a pace that suits you.

bothy seperator 2

Rates & Packages

I believe in total transparency. You will always know exactly what you are paying upfront, with no surprise bills or ongoing retainers you don’t need.

  • Initial Consultation: £0
    • The first hour chat is always on me. We can look at your current online presence with zero obligation.
  • Local Visibility & Map Setup: £125 one-off fee
    • A dedicated project to get your business properly claimed, optimised, and pinned on Google Maps, Apple Maps, and local search directories.
  • Ongoing SEO Support: Starting from £100 per month
    • Tailored entirely to your specific goals. We agree on a flat, fixed monthly rate based on how much support you need, allowing you to build your search ranking steadily over time.
bothy seperator 2

Ready to put your business on the map?

Boost My Visibility

Let’s have a chat about how we can make sure you’re the first name people see.