Digital Advertising

Online advertising doesn’t have to be a mystery, and it certainly shouldn’t feel like throwing money into a black hole. At The Business Bothy, we help you navigate the world of online adverts so you can reach the people who are actually looking for you.

Whether you want to fill a last-minute cancellation at your guest house or ensure every local knows your trade is open for business, we help you stay visible without the guesswork or the confusing jargon.

How it Works: Targeted and Effective

We focus on two main ways to get your business in front of the right eyes:

1. Pay-Per-Click (PPC)

This is a simple, fair way to advertise: you only pay when someone actually clicks on your link to visit your website. It’s the digital version of only paying for a flyer if someone actually picks it up and reads it.

• Search Advertising: When someone types “Electrician in Gairloch” or “Accommodation near Loch Maree” into Google, we make sure your business is right there at the top of the list.
• The Right Audience: We don’t waste your budget showing advertising to the whole country if you only need to reach people visiting Wester Ross or the local community.

2. Local & Niche Placements

Sometimes the best place to be seen isn’t a search engine, but a website your customers already trust. We help you find and secure the best “digital real estate” for your specific trade.

• Niche Research: Whether it’s a featured listing on WalkHighlands, a banner on a local tourism portal, or a spot in a regional directory, we research where your customers are hanging out.
• Creative Support: We don’t just find the link; we help you write the text and choose the perfect images to ensure that when people see your advert, they want to click it.
• Management: We handle the bookings and the “back-and-forth” with these sites, so you don’t have to spend your evening’s managing admin.

Fair, Transparent, and Under Your Control

We treat your budget with the same respect you do. There are no hidden fees or surprise bills.

• You Set the Limit: You decide exactly how much you want to spend each month. If you want to spend £50 to see how it goes, that’s where we start.
• See What’s Working: We don’t send you complicated spreadsheets. We’ll sit down and show you exactly how many people called you or visited your site because of your advertising.
• Seasonal Flexibility: Our economy changes with the weather. We can turn your advertising up when you need the work, and switch it off the moment you’re fully booked.

The “Bothy” Approach

We don’t just “set it and forget it.” We keep a close eye on your adverts and links to make sure they are performing well. We take the stress out of the technical and administrative side, so you can focus on looking after the customers who come through your door.

Rates & Packages

I believe in total transparency. You will always know exactly what you are paying upfront, with no surprise bills or ongoing retainers you don’t need.

• Initial Consultation: £0
  • The coffee and the first hour’s chat are always on me. We can look at the best online advertising spaces for your business with zero obligation.
• Campaign Setup & Research: £150 one-off fee
  • A complete project to research the best digital spaces for your specific business. This includes setting up your choice of a targeted Google Ads campaign, a local social media ad, or a regional directory placement (such as WalkHighlands), alongside writing the ad copy and formatting the visuals.
• Monthly Campaign Management: Starting from £100 per month
  • Ongoing monitoring, tweaking, and reporting to ensure your ads are performing well. We agree on a flat, fixed monthly rate based on the size of your campaign.

Please Note: You have total, direct control over your actual advertising budget. You decide exactly how much you want to spend on the ad platforms each month, and I ensure it is managed responsibly.

Ready to get your business noticed?

A straightforward talk about how to reach more people without overspending.